Summary
On February 13, 2022, the Los Angeles Rams won Super Bowl LVI in their home venue, SoFi Stadium. To commemorate this incredible achievement, the Rams’ championship ring reflects the team who earned their spot in the history books, the one-of-a-kind stadium where it happened, and the city that inspired them both.
The ring design was a collaboration between Rams players, team leadership and renowned Los Angeles based jewelry house, Jason of Beverly Hills.
All in the Details
— Each ring features the player's name on a plate that mimics the SoFi Stadium Infinity Screen and their number adorned in diamonds
— The ring opens to reveal the bowl of the stadium, inclusive of a piece of a Super Bowl LVI game ball and turf that the game was played on
— The ring features two palm trees on the top and two stars on the side as an homage to the "City of Stars"
— Each ring has approximately 20 carats of white diamonds set in white and yellow gold, the most carat weight in history for a championship ring
Ring Ceremony
— Exclusive Event for Rams Players, Coaches and Staff to Receive Their Super Bowl LVI Rings
— Art Deco and FYC Movie Thematic Inspired by Event Location at Sony Studios
— Activation Includes Event Design, Red Carpet + Step and Repeat Entryway, Oversize Movie Lot Poster, LED Programming, Commemorative Wine Bottles, and more
Primary Responsibilities
— Ring Design / Concept Development in Collaboration with Jason of Beverly Hills and Team Stakeholders
— Ring Unveil Digital Experience for Rams Platforms
— NFT Creative Development and Rollout Plan in collaboration with Dapper Labs
— Fan Program and Commemorative Wine Bottle Design
— Championship Ring Ceremony / Activation for Players and Staff